The International Brand Festival Asia was held on 16th November 2022 at AsiaWorld-Expo. It was to recognize outstanding brands in different industries. Hong Kong tourbillon brand Memorigin won the “Asia's Most Achieved Brand Award 2022”. The brand’s Founder and CEO William Shum received the award from Dr. Bernard Chan, Under Secretary for Commerce and Economic Development.

William felt honored for having this recognition. He thought everyone should have the spirit of craftsmanship, which is the pursuit of excellence in work. Memorigin actively develops new technologies and injects creativity into watch designs. In addition to launching watches with traditional Chinese characteristics, it also cooperates with international celebrities and international IP from time to time to showcase Hong Kong’s diversity and bring out positive energy.


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