Memorigin and NBA All-Star player LaMelo Ball co-created the brand Melofaith. As soon as they unveiled their first collaboration, the RARE tourbillon watch, it became a viral hit in the fashion and sports world.
As part of the brand's promotion, LaMelo Ball's business manager flew to the United States and arranged a video conference between LaMelo and Memorigin's founder, William Shum. Having discussed Melofaith's business plan, they began working on their next project. LaMelo Ball even gifted William an autographed jersey.